Nafybellaa · Paris
Style begins with instinct. Excellence shapes the image.
Nafybellaa creates and embodies premium content for fashion, beauty and lifestyle brands. Every collaboration brings together creative direction, styling, production and editorial presence in a precise visual language aligned with the brand’s objectives.
Creative direction · Campaigns · Premium UGC · Events
Point of view
Every detail has a purpose.
Instinct sparks the idea. Excellence gives it form.
Nafy approaches every collaboration with the same intensity: understand a world, find the right angle, compose the image and refine every detail until the result feels inevitable.
Her standards, shaped by fifteen years in fashion and her image-consulting practice, result in content that is instantly recognisable, precise in its execution and natural in its connection with her community.
FashionSilhouettes & storytelling
BeautyGestures, textures & results
LifestylePlaces, travel & experiences
ParisInternational reach
Collaborate
Clear formats. Bespoke execution.
Every engagement combines strategy, creative direction and production. Nafy gives the concept, styling, framing, pace and finish the time they require. Each proposal is tailored to your objectives, schedule, platforms and required usage rights.
01
Brand campaign
An editorial story designed to introduce a product, establish a brand territory or support a launch.
- Creative concept and narrative angle
- Dedicated Reel or vertical video
- Stories and launch sequence
- Carousel or editorial post
- Styling and art direction
- Delivery tailored to the brief
02
UGC premium
Talent-led content delivered to the brand for its own channels, digital campaigns or advertising.
- Demonstration or product experience
- On-camera or voice-over
- Unboxing and product discovery
- Hook variations
- Native vertical edit
- Usage rights defined separately in the proposal
03
Editorial photo & video
Strong visual production that gives the product an instantly recognisable presence.
- Visual direction
- Lifestyle photography
- Portraits and silhouettes
- Aesthetic short-form video
- Selection and retouching
- Multi-format adaptations
04
Events & destinations
An editorial presence that brings a launch, destination, runway show or experience to life.
- Store opening and visit
- Fashion Week and runway show
- Press trip
- Hotel and destination
- Real-time coverage
- Post-event storytelling
05
Brand ambassador
A long-term partnership that builds familiarity, consistency and genuine brand preference.
- Ongoing editorial calendar
- Presence across key moments
- Range of formats
- Exclusivity to be defined
- Regular production
- Partnership review
06
Creative direction & styling
Nafi’s fashion expertise applied to a concept, silhouette or campaign that needs greater precision.
- Moodboard and creative intent
- Silhouette development
- Product and wardrobe selection
- Colour and proportion guidance
- Shoot preparation
- Image direction
Selected work
Creative direction shaped around every collaboration.
Across fashion, beauty and hospitality, each case study will present the brief, creative response, delivered formats and licensed uses. A portfolio designed to let brands and agencies immediately assess the quality of execution and the relevance of the partnership.
Behind Nafybellaa
Driven by passion. Defined by precision.
For Nafi, style is instinctive. She sees a texture, a movement or a colour and immediately understands the composition that will bring the image to life. This gift has been refined through fifteen years in fashion and a demanding image-consulting practice.
Her obsession with detail guides every stage, from the creative intention to the final edit. The result respects each brand’s identity while retaining the presence, elegance and spontaneity that define Nafybellaa.
01
Understand
The objective, audience, brand codes and intended role of the content.
02
Interpret
Translate the brief into a visual concept aligned with the Nafybellaa universe.
03
Produce
Create, style, shoot and edit with equal attention to substance and form.
04
Amplify
Deploy the right formats across the right channels, with clearly defined rights and uses.
Brands · Agencies · Press
Let’s create something memorable.
Tell us about your brand, objective, desired deliverables, schedule and intended rights. Nafy will respond with a creative and commercial proposal built around your brief.
Image consulting · Personal shopping
Nafi’s expertise, through a personal service.
Style by Nafi helps women, men and couples in Paris or online understand their style, structure their wardrobe and choose the right pieces.
Discover Style by Nafi